Prime Optixs.

product photography, BRAND FILM


We created a short film and product imagery to help develop and launch the brand of Prime Optixs. Peter Cullen starred as our casual adventurer and explored the Brecon Beacons. His journey began at the edge of Powys and the film follows as he progresses closer to the beautiful Llwyn-on Reservoir.

The brand theme is earthy, rugged and mysterious. We used a muted, natural colour grade to ensure that the film reflected this. The Zhiyun Crane V2 allowed us to insert dynamic movements into the film and the slow motion capabilities of the Panasonic GH5 produced some fantastic nature shots which we felt captured the spirit of the brand.  

Creative Director: Alex Banks
Talent Liaison: Rhed Model Management
Model/ Actor: Peter Cullen
Post Production/Edit: We Should Create.
Behind the Scenes: Jake Hardy-Behrendt