How to Make Creating Content Easier

Over the past 6 years of working with business owners and marketers, one thing has become abundantly clear: most of us wish creating content could be simpler. Yet, despite this desire, we often take the harder route because we've been taught that's just how marketing is supposed to be.

The truth is, marketing doesn’t have to be complicated. Many of the traditional myths about promoting your business are simply untrue. At We Should Create, we’re all about making content creation easy, effective, and aligned with your goals. Here’s how you can simplify the process and focus on what works.

Here are 4 practical ways to save time, boost productivity, and make content creation a breeze:

1. Play to Your Strengths

The advice to "promote your business where your audience is" is sound, but it’s equally important to play to your own strengths. If you’re great at writing, focus on blogs and emails. These will naturally come easier to you and save time compared to forcing yourself to create video content that feels unnatural.

On the other hand, if you thrive when speaking about your work, consider starting a podcast, filming a YouTube series, or creating short reels. Choosing the type of content that aligns with your skills and comfort level will make the process faster and more enjoyable. You don’t need to do what everyone else is doing—focus on what works best for you and your business.

At We Should Create, we help clients discover and lean into their strengths to create authentic and impactful content.

2. Choose the Right Timing for Experimentation

While it’s important to stick to what works, there’s always room to try new things—but timing is everything. If you're in a busy season, launching a new product, or juggling personal responsibilities, stick to content strategies that are simple and proven.

Save experiments for times when you have more bandwidth and fewer pressing deadlines. When you’re relaxed and open to exploring, the creative process flows more easily, and you’re more likely to enjoy the experience. Remember, content creation is at its best when it feels fun, not forced.

Our Content Sprint service is designed to help you experiment while staying focused, giving you room to explore new ideas with expert guidance.

3. Repurpose Your Content

Don’t let your ideas be one-and-done. One of the easiest ways to save time is to repurpose your content across different platforms and formats. For instance, a single blog post can become multiple social media posts, an email newsletter, or even a podcast episode.

It’s easy to fall into the trap of constantly reinventing the wheel, but remember: not all of your audience will see every post you make. Repeating and reformatting your message ensures you’re reaching more people without doubling your workload. Great ideas deserve more than one moment in the spotlight.

With We Should Create, we specialise in turning one shoot day into a library of versatile content tailored for your brand.

4. Embrace the Easy Option

Sometimes, the simplest solution is the best one. If you’re stuck, copy and paste a successful post from the past, reuse a template for a carousel, or record a quick live video instead of overthinking a polished campaign.

Ask yourself: “What’s the easiest way I can share my business today?” Often, the content that performs best is the one created with the least effort—because it’s authentic and to the point. Platforms like TikTok prove that content doesn’t need to be overproduced to succeed.

At We Should Create, we offer streamlined solutions like pre-designed templates and tailored strategies to make content creation stress-free and impactful.

It’s Allowed to Be Easy

Content creation doesn’t have to be overwhelming. By choosing strategies that align with your strengths, experimenting at the right times, repurposing ideas, and keeping it simple, you can show up for your business consistently without burning out.

If you’re ready to take the stress out of content creation, let We Should Create help. From Content Sprints to monthly strategy sessions, we’re here to make it easier for you to create high-quality content that resonates. Reach out to us today and let’s get started!

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